Using our recently developed Site Builder, Fatsoma has take on a large client in the heart of Liverpool. The Liverpool Olympia is one of the city’s most established live events arenas. Holding a capacity of up to 2,000 people, the Olympia hosts events from renowned bands like the Kooks to world class international wrestling or an evening with Ricky ‘the Hitman’ Hatton.
After www.liverpoololympia.com went live, the management immediately listed tickets for their upcoming shows and used the HTML newsletter builder to produce a professional newsletter to send out to its members. The newsletter stats showed the response rate from the email and they immediately began to sell eTickets.
The most notable success was the ‘Bill Shankly Show on April 24th 2008′. After listing 3 types of eTickets all ranging in price, within 2 weeks the venue had sold out their allocation of 400 tickets. They could monitor exactly how many tickets had been sold and had a list of names and reference numbers to check off on the door. What’s more with Fatsoma’s eTicketing system, they didn’t have to post tickets to buyers which in the past proved to be a headache and their funds were safely stored in one place to be withdrawn after the show.
Following the success of the Shankly Show the Olympia have upped their eTicket allocation for other events. They were also able to re-contact the new members they generated to promote a follow-up event, “Liverpool Supporters Union ‘Spirit of Shankly’ End of Season Party.”
The Liverpool Olympia is a great example of how a venue can use Fatsoma’s online tools to market events, build an audience and a targeted database. They will be running more and more events over the Summer of 2008 such as TNA Wrestling, Cage Gladiators VIII, the Ladyboys of Bangkok and the Miss Merseyside Final. The venue continues to go from strength to strength and we are pleased to have them on board!
Check out www.liverpoololympia.com for a complete list of their events!