Homepages

Firstly, we have updated the look and feel of the site and have improved the sales content. This will make it easier for people to quickly understand what Fatsoma does and gather the information required before they sign up.

We have also created a slick flash movie for the homepage to quickly demonstrate Fatsoma’s main benefits.

Website Wizard

A difficulty people were finding with Fatsoma is that often they did not have the time to learn how to build a website using the site builder. The site builder is a very powerful tool and can create very complex websites, however it can take time to learn, which many promoters do not have.

Our latest addition is the Website Wizard. This allows promoters to get a website online within 5 minutes as each site is based on a professionally designed template. The user still has the option to customise their website in the site builder later on, but the wizard allows them to get up and running and will give them a starting point for their website.

Customers as Ticket Reps

We have added a new feature to allow customers to become ticket reps after they purchase a ticket on any Fatsoma website. After purchasing a ticket or product the customer will be asked if he/she would like to earn commission by forwarding a link onto their friends.

They are informed of the commission they will receive which is set by the promoter and can track their sales and income by logging onto Fatsoma. This feature adds another viral element to Fatsoma and will help promoters get more exposure by using their customers.

Advanced Statistics

We have also added an event report which can be viewed before and after any event. This provides promoters with more statistics about who, when and where their sales are coming from.

Specifically the event report tells promoters the following:

• A sales history to show when sales were made, how many were made through reps and the number of sales per transaction.

• A breakdown off all of the relative ticket types and a full income breakdown.

• Demographics showing the location of customers, the gender split and an age histogram.

• A breakdown of which sites the tickets were sold on, i.e. through the promoter’s website, on media partner sites, through reps etc.

This is another tool available to promoters, giving them more information about their customers to help them target their promotion more effectively.

Site Builder Improvements

We have also made many improvements to the site builder to speed up the development of Fatsoma websites. Notable improvements include:

• The ability to bulk upload resources into folders, useful if you have many images to upload in one go.

• Component views have been inproved to allow more views and different styling on components.

• A lot of work has been done on general speed and reliability to make the site builder a more stable and efficient.