A young British company recognises a significant market opportunity by offering an innovative new approach to online promotion and ticket sales.
26th January 2010
Fatsoma Ltd, a young British company, is seeking to continue their positive expansion towards an international market in light of the merger between Live Nation and Ticketmaster Entertainment, Inc, by offering an innovative new approach to online promotion and ticket sales. They believe the merger provides a unique and definitive market opportunity.
The recent merger between Live Nation and Ticketmaster Entertainment has caused varied responses from across the globe. It is important to consider the perspectives of all stakeholders from consumer groups to promoters, and in this case, a competitor.
In response to yesterday’s completed merger between Live Nation and Ticketmaster Entertainment, Inc, UK promotion and ticketing platform, Fatsoma Ltd have expressed optimism over concern.
Paul Stacey, Director of Fatsoma Ltd, said, “This is an exciting day for everyone here at Fatsoma as we believe the merger could be a conflict of interests for many of Live Nation’s current competitors who choose to use the Ticketmaster ticketing platform to sell and distribute their tickets. As a young, innovative company, we have a fantastic opportunity to provide a competitive alternative to the new giant, Live Nation Entertainment.”
Fatsoma Ltd is a rapidly expanding promotion and ticketing platform from Manchester, UK. The company has recently submitted plans to expand internationally and is currently updating for release in April 2010.
Paul Stacey, continued, “Many observers accused Live Nation and Ticketmaster Entertainment as being fundamentally anti-consumerist in their operations. This is likely to be exacerbated due to the extension of market dominance. I hear this new merger will control almost 50% of the market in the UK and over 80% in the US. This market power provides an opportunity for them to leverage higher prices. By giving the power back to the promoters through self-promotion and ticket sales, we at Fatsoma, can provide a more favourable alternative for consumers resulting in a competitive advantage. While the merger may stagnate innovation for Live Nation Entertainment, our services have always been derived by working closely with promoters, providing new solutions to evolving promotional and ticketing needs.”
About Fatsoma Ltd
Fatsoma Ltd offer a purely paperless ticketing service with a fixed 10% booking fee for consumers, sold through promoters’ own websites using the Fatsoma platform. This therefore benefits consumers as it is a low-cost alternative. Promoters and venue owners also benefit from using the platform due to the comprehensive range of promotional features including selling tickets through a huge network of reps, viral marketing via Facebook integration, the ability to collect and use their own private consumer data, and the ability to send out emails, eflyers and SMS marketing campaigns. The company was established in Manchester in 2006 and is rapidly growing towards an international market. For more information on Fatsoma Ltd please contact firstname.lastname@example.org or visit www.fatsoma.com.
3 The Stables
Ray Boggiano, Marketing and Brand Manager